Hipopótamo Hipopotesis
Anthropology for business growth
Hipopótamo Hipopotesis

Recursos Web

At Hipopotesis Qualitative Evidence Meets Quantitative Scale

Insight Example:

What Drives User Drop-Off?

We identify and quantify the frictions that silently erode your user experience. By combining qualitative depth with data at scale, we help you prioritize what truly matters—and take action where it counts most.

At Hipopotesis go from Signals to Strategy

Insight Example:

How People Talk About Fintech—and Why It Matters

Social trends are more than numbers. We analyze the language, tone and emotions behind each shift to uncover what your users really mean—and what it means for your business.

At Hipopotesis We Surface What’s Hidden in the Journey

Insight Example:

Pinpointing Where Your UX Breaks Down

User journeys aren’t just about steps—they’re about emotions, roadblocks, and breakthroughs. At Hipopotesis, we identify the moments that frustrate or delight your users. By blending behavioral patterns with direct quotes, we help you prioritize improvements that have real impact—where your product experience needs it most.

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Meet our founding team

100% Senior-led. 100% accountable.
Each of our researchers brings 10+ years of experience in their fields.

We had the vision to bring deep, anthropological, game changing research to companies all over the world, and we are proud of how much we've done so far. Today, we're proud to combine Qualitative, Social Listening and Quantitative Research to help you. Talk to us to unleash the real power of Social Sciences applied to the business world.

Abdo López

Cofounder & CEO of Hipopotesis

abdo@hipopotesis.com

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Norah Walsh

Cofounder & Head of Research of Hipopotesis

norah@hipopotesis.com

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Our hands-on team

Every research project is unique, so we form the best team possible to make it feasible. Our teams are made of 10 people on average to face these challenges.

Social
Scientists

  • Anthropologists
  • Sociologists
  • Social Psychologists

Data
Scientists

  • Data Analysts
  • Data Visualizers
  • Staticians

Creative
Designers

  • Design Thinkers
  • Product Designers
  • Service Designers

Fresh
Economists

  • Strategysts
  • Consultants
  • Agile Coaches

Our company in figures

Since 2015, our company has experienced steady growth—we've successfully navigated the pandemic and various challenges along the way! Our team continues to expand, and we pride ourselves on using the most effective methodologies in the industry to deliver powerful, actionable insights that drive real results.

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Our purpose

Our
Mission

Clear Objective

Empowering businesses to navigate information challenges with a revolutionary mission.

Holistic Support

Dedicated to assisting companies and ensuring consumers access unparalleled products and services.

Research Expertise

Conducting meticulous qualitative and quantitative research to provide businesses with actionable insights.

Exceptional Experiences

Equipping businesses with the knowledge to deliver exceptional experiences to their clients and customers.

Strategic Partnership

Offering partnership to unlock a world of informed possibilities.

Our
Vision

An informed excellence future

Redefining excellence by guiding decisions with comprehensive insights. Innovating for a future where informed choices drive unparalleled success.

Insightful Decision-Making:

Envisioning a world where decisions, big or small, are grounded in insightful data.

Ecosystem Transformation

Commitment beyond research to shape an ecosystem where businesses thrive with knowledge, redefining industries and elevating consumer experiences.

Global Impact

Striving to be a global driving force through innovation and precision, leading a transformation towards informed decision-making.

Our
Values

Quality First

We are unwavering in our pursuit of excellence, ensuring that every facet of our work reflects the highest standards of quality.

Perfectionist Ethos

We approach every task with meticulous attention to detail, striving for perfection in all that we do.

Honesty Above All

Integrity is our cornerstone. We believe in transparent and open communication, fostering trust with our clients and team.

Human-Centric

Rooted in empathy, we understand that behind every data point, there's a human story. Our work is driven by a genuine connection to people.

Innovation at Heart

We embrace the cutting edge, constantly evolving to incorporate the latest technological advancements, ensuring our methods are at the forefront of innovation.

Client Success Advocacy

Our clients' success is our success. We go above and beyond, tailoring our research to their unique needs and aspirations.

An interviewer with two interviewees seating
Expert Insights

Tap into the minds of industry experts.

We conduct in-depth interviews with top thought leaders to uncover emerging trends and hidden opportunities.

You gain invaluable knowledge that positions your company ahead of the curve, ready to act before your competitors even notice.

Positive Impact

We owe society, the environment, and animals a good footprint. We can't just earn money at all costs. We need to be responsible, which is a must in this high-impact economic world.

Your company is a social, political, and economical statement. The more you take care of the world around you, the more you became a respectful leader to follow.

Positive Impact

We owe society, the environment, and animals a good footprint. We can't just earn money at all costs. We need to be responsible, which is a must in this high-impact economic world.

Your company is a social, political, and economical statement. The more you take care of the world around you, the more you became a respectful leader to follow.

All activities have an impact. Let's make yours a better one.

Your company might be so big and wealthy that you have so much money in your hands, and that’s a big responsibility. The more money goes in, the more money that has to be dealt with, redistributed, and taken care of. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about how your wealth affects your stakeholders:

  1. Are you paying enough to your employees or are they receiving a poor salary? #EmployeeExperience
  2. Who goes down when you decide to stop some activity or to make some cuts? #EconomicImpact
  3. How economically satisfied are the people that are dependent on you directly or indirectly? #EconomicalDependence
  4. Are you investing your money to create a great impact on different levels? #ConsciousInvestments
  5. Who is earning ridiculous amounts of money and why and who is earning just to keep living? #RethinkingPayments


How is this going to help you?

With all that detailed, useful, and actionable information, you will have a greater and deeper picture of the use and impact of your finances. Not only do your employees depend on you, and you in them, also your suppliers, vendors, investors, and clients.  

When you make a move, a lot of people get affected directly or indirectly, so it’s better to rethink twice what will be the effects of your choices. Economic disorders are so frequent and brutal to families that you can try your best to mitigate those effects. People will deeply thank you. 

No matter the industry you are in, it’s almost sure that you are going to have some technological impact. In a globalized hyper-connected world, digital coins mining or stone mining, transports or farming, have a direct or indirect impact on technology. We live in a chain economy, everything’s related and interconnected. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments |

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your share of technological impact and how to benefit from it:

  1. Which of the technologies you develop are game-changers and how are they impacting the world?  #PowerfulTech
  2. Are your actions making technology more user-friendly and useful or are you complicating things? #UserExperience
  3. What do your people think about the technology you design? #DeepListening
  4. Is your activity making technology more accessible, secure, transparent, inclusive, or human?. #HealthyTech


How is this going to help you?

With all that detailed, useful and, actionable information you will understand better what’s the technological role your company plays in the big scenario, and how can you improve some processes to make it more useful and human.

Technology plays a big role in our hyper-connected world and your company must take a step forward in order to make it more useful, easier, more accessible, transparent, inclusive, secure, reliable, and human. 

Depending on your activity, you’re always going to impact positively or negatively on some groups of people or others. It’s true that you can’t please everyone, but you can mitigate the worst effects of your activities. 

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about the impact you have on different groups of people, and how to mitigate the worst ones: 

  1. Is your company negatively impacting some groups of people directly? Can you mitigate it? #SilentVoices
  2. What are your stakeholders saying about the impact you have on them? It’s positive, neutral, or negative? #SocialImpact
  3. According to your people, on average, is your company a role model or a runaway model? #RoleModeling
  4. What groups of people are getting what impact from you? Are you aware of your importance to people? #ImpactMatters


How is this going to help you?

With all that detailed, useful and, actionable information you will understand better what is your social footprint on this planet. What are people saying about you? Why are they saying it? Is it justified? Can you do better to have a greater impact on different groups of people? 

People need to feel respected, listened to, and protected. Your company, as an impactful entity, must concern about the social effects its activity has. If not, you are failing a lot of people that deserve to be taken care of, and you will be contributing to making the world a little bit harsher. Let’s make life easier for people. 

All life forms deserve to live the better possible life on this planet, or in the next ones we expand. Your company’s activity might be impacting other life forms directly or indirectly, like plants and animals; if that’s the case, you need to lower the negative impact. They can’t protect themselves against us, we need to take care of them. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your positive and negative life impact and how to create a better life protection environment:

  1. How is your company directly or indirectly affecting life on our planet? #MappingImpact
  2. Is there any major life changes your activity caused in some area? #DeepObservation
  3. What groups of animals and plants have been and are negatively affected by your activity? #Awareness
  4. What can you do to mitigate the negative effects and to preserve and protect life? #ActiveResponsability
  5. Is there anything you can do to go further and improve animal and plants conditions? #StepFurther


How is this going to help you?

With all that detailed, useful, and game-changing information, you will be more aware of your life impact footprint, and you will have the opportunity to mitigate the negative effects your activity has on them. 

If you promote correctly these good actions your company is taking part in, your company will lead the way for other companies and we all be contributing to a better life on this planet. Your stakeholders will respect you for that and you will attract more informed consumers, investors, journalists, and in summary, you’ll have better impact and results. 

It’s not new that our planet is suffering the effects of the massive industrialization of the world. Your company can (and must) do its bit to lower its environmental footprint at all possible levels. 

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your environmental footprint and how to reduce it for the good of our planet. 

  1. Does any of your activities have an important environmental impact? #LowImpacts
  2. What changes can you make without compromising quality? #SeamlessChange
  3. What new politics can your company take internally and externally to minimize its environmental impact? #RelevantSteps
  4. What do your employees and customers think you can improve to reduce your impact? #DeepListening
  5. In what areas you can try harder to release positive environmental impact? #NegativeToPositive


How is this going to help you?

With all that detailed, useful, and game-changing information you will have a clear image of the areas in which your company impacts more negatively to the environment, and what actions you can take to lower it. 

From your offices to your factory, from your products to your communications, there’s always room to improve your environmental footprint and to stand out from the rest, for the good. 

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

Everything we do has an impact on different levels, and the effects can be difficult to trace. To impact means to alter reality somehow in a specific depth, for the better or for the worse. 

If you have a successful business, then you can work on mapping the social, environmental, technological, and life effects your activities cause. Once you identify your weakest points, is time to solve them efficiently.  

Do you want to
better the impact
you cause?

Book a meeting

Or call us if you need anything else

3

We want them to get to us

A relevant store chain in the DIY market was looking to increase their brand awareness in the Spanish speaking market and connecting their brand to home décor. 

The store chain was consolidated in other markets but was struggling to reach its demographic in Spain. They needed to connect to their target and make a name for themselves as a reference in DIY for homeowners. They wanted to build loyalty and grow their presence. 

Our mission was, in the first place, help them connect to their target and then, discover the best channels and strategies to better their brand recognition. 

3

Can we design a transition to the university that reduces uncertainty and increases academic success?

The education department (SED) of one of the biggest cities in Colombia faced the challenge of discovering what was happening in the short period of time high school students had to decide whether they were going to go to university. This was a concern because universities reported a growing issue of academic failure during the first year of studying. 

The education department wanted to understand which factors played a role during the decision-making process, knowing which elements influenced the decision towards choosing a university degree and what could be done to make that decision faster, less confusing, and resulting in less academic failure (meaning better academic results and less university withdrawal after the first year).

Our job was to gather insight on the transition from high school to university and help re-design solutions to help students, SED, and local universities. We collaborated with a local social innovation non-profit organization. 

2

We don’t have a brick and mortar shop and our clients forget about us

A fast growing online supermarket, competing for relevancy contacted us when they detected an ongoing problem: a new client would log in their platform, shopped once and rated the app positively but would not return to shop again. 

The mysterious happy client who would not come back forced them to invest resources in customer acquisition. They could not keep costumer in spite of having quantitative data to prove customer satisfaction. 

Our mission was ambitious: map out both new and loyal customer profiles, build their shopping journey, understand their traditional supermarket shopping process, find key touchpoints, and perform UX tests to help us increase retention in the platform. 

1

Shopping in digital times

A San Francisco based design firm asked us to design and execute an ambitious project for an online shopping giant. The initial research question was “¿how do consumers navigate between virtual shops and brick and mortar shops when purchasing something of value?”.

The value participant placed on their purchases was mainly emotional: a new car, their dream T.V or a music system they had been saving for. 

Our mission was to find relevant insights during the on/offline shopping process, discovering and understanding the touchpoint where both shopping paths met. We had to comprehend what made participants decide to shop on or offline. 

Human Experience

Our lives are a sum-up of experiences, good and mediocre. Together, let's offer good memorable experiences to our people. We are going to make your brand stand out from the rest.

To boost the performance of your company, you need to improve the stakeholders' experience as a whole. If your customers are happy with your products and services but your employees are miserable, you have a problem that needs to be addressed.

Human Experience

Our lives are a sum-up of experiences, good and mediocre. Together, let's offer good memorable experiences to our people. We are going to make your brand stand out from the rest.

To boost the performance of your company, you need to improve the stakeholders' experience as a whole. If your customers are happy with your products and services but your employees are miserable, you have a problem that needs to be addressed.

People are diverse and we help them enjoy better experiences

No company goes on without clients, and bad experiences will make them run away while shouting out loud how bad you are. They can become your worst ad campaign, one difficult to overcame.

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your customers:

  1. Why do they like or not your products and services? #Empathy
  2. How do they use them? #RealUses
  3. What do they have to say about them? #DeepListening
  4. What alternative uses do they give them? #NewMeanings


How is this going to help you?

With all that detailed and rich information you will improve your products and create something everyone is waiting for, reducing a lot of undesirable risks. 

It doesn’t matter if your product is physical, digital, or both,  your users, clients, and customers will be more satisfied with them as part of the global experience of your brand.

No company goes on without clients, and bad experiences will make them run away while shouting out loud how bad you are. They can become your worst ad campaign, one difficult to overcame.

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your employees:

  1. Are your employees happy or not in their workplace? #RealFeelings
  2. What do they enjoy the most and what do they hate the most? #Honesty
  3. What do they think can be improved so their experience working for you is better? #HardFeedback
  4. How you can modify the culture so everyone is happier, more loyal, and more efficient? #CulturalShifting
  5. What they suggest you can change in order to be more efficient, more ordered, and less chaotic? #EmployeesVoice


How is this going to help you?

With all that detailed and rich information you will have much more engaged and grateful employees, you will improve dramatically your internal processes and management should be much easier. 

You will improve the global employee experience with your brand, from recruiting to onboarding and from benefits to objectives.

If you want to keep growing, you have to map and improve the experiences your investors are having with your company. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments |

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your investors and will help you improve:

  1. Why they chose you in the first place? #DecisionMaking
  2. What different investing strategies do they apply and why? #Segmentation
  3. What do they expect from your company in terms of vision, mission, values, and growth? #RealFollowers
  4. How can you improve the way you share information with them? #NewMeanings
  5. How do they think you can do better business and what practices to avoid? #DeepListening


How is this going to help you?

With all that detailed and rich information you will improve your relationship with your investors, will give clearer information to help them make decisions, and will improve your company thanks to their valuable feedback based on their thorough analysis and historical tracking. 

You will improve your onboarding process for investors, making it better than your competitors’. Your communication with them will be more transparent and clearer, and their communication with you will be more simple and clear as well. Thanks to this you will achieve investors that recommend you and will stay with you longer while investing more. 

Suppliers might be or not be happy with you. If you build a great relationship based on transparency and a win-win game, you might discover one of the best allies in your suppliers. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your suppliers and will help you improve:

  1. What do they like and dislike about working with you? #RealFeedback
  2. How do they think can serve you better and what to avoid? #DeepListening
  3. How can you improve your relationship on both sides? #HumanConnections
  4. How do they think you can stand out from competitors they also serve? #HonestSharing
  5. Why both sides should work on new win-win agreements? #NewBeginnings


How is this going to help you?

With all that detailed and rich information, you will improve your relationship with your suppliers, find better ones in some cases, explore new agreements and build trust with them. 

Your suppliers will work happier with you and vice-versa, having a more honest and transparent relationship. Your work with them will make you stand out for good from the others and will give you a competitive advantage.

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

Today, the concept of experience has been somehow kidnapped in the business world by digital products development. For us, experience is much broader than screen design, we apply it to humans experiencing our brand at any given touchpoint.

Good experiences are connected with meaning, with symbolism, with little gestures, but also with quality human connections. 

Do you want to
better the experiences
you offer?

Book a meeting

Or call us if you need anything else

Now that you are thinking about contacting us, we're closer to getting to know each other and discover if we make a good fit.

This form allows us to have some initial information about you and what you are looking for. Based on that, we'll prepare a custom video call for your needs.

If you still not sure if you need us or not, or how exactly will he help you; this free online meeting will help you decide.

Now that you are thinking about contacting us, we're closer to getting to know each other and discover if we make a good fit.

This form allows us to have some initial information about you and what you are looking for. Based on that, we'll prepare a custom video call for your needs.

If you still not sure if you need us or not, or how exactly will he help you; this free online meeting will help you decide.

Expect this to happen

1 

Fill up this form

This gives us initial info about who you are and what you’re looking for. You can pick the most convenient day and hour for our video call. 

2 

Our online meeting

We have an online meeting

Based on the info you gave us on the form, we’ll prepare a custom presentation of our services for you. We’ll ask you about your problem and what you need to achieve, and we’ll give you a hint of how we could solve it. 

3 

Your quote

We’ll present to you our custom research and will explain to you why we designed it like that and what you can expect from it. 

4 

Research design

If both sides think it would be great to work together, then, based on our video call we’ll design a custom research to help you achieve your objectives. 

5 

We start the job

After some tweaks and based on your approval, we’ll start the research in the time and shape we promised. Expect powerful insights and wonderful solutions.

1 | The form.
Let's do this.

1 | The form. Let's do this.

The more details you share now, the better we will customize our meeting.

Market Research

Market Research is a mixture of qualitative and quantitative research disciplines and that focuses on improving different areas of business. It helps you discover who your customer is, at what price to sell your product, where to place your advertisement, or what is the best location and time of the year to sell more. 

Marketing Research focuses more on the marketing strategies and less on the market as a whole, although sometimes market and marketing research are used indistinctly.

In business

Businesses all over the world have used Market Research to improve their results, but they have focused too much on quantitative approaches. This is the best decade to apply a more qualitative approach to business. Anthropology, Lean, Agile, and Design Thinking are here to provide a fresh and powerful qualitative part to companies. 

Market Research should not be an isolated practice from time to time, but a way of work under the umbrella of continuous learning and improvement. 

Market Research

Market Research is a mixture of qualitative and quantitative research disciplines and that focuses on improving different areas of business. It helps you discover who your customer is, at what price to sell your product, where to place your advertisement, or what is the best location and time of the year to sell more. 

Marketing Research focuses more on the marketing strategies and less on the market as a whole, although sometimes market and marketing research are used indistinctly.

In business

Businesses all over the world have used Market Research to improve their results, but they have focused too much on quantitative approaches. This is the best decade to apply a more qualitative approach to business. Anthropology, Lean, Agile, and Design Thinking are here to provide a fresh and powerful qualitative part to companies. 

Market Research should not be an isolated practice from time to time, but a way of work under the umbrella of continuous learning and improvement. 

Design Mindset

Design is everything and everywhere, from the website you are visiting to the chair you are sitting on. If the design process is well conducted, you’ll end up with very successful outputs. 

Human-Centered Design is a methodology that focuses on putting the users, consumers, clients or employees at the center of our design efforts, to have their active feedback throughout all the process. 

In business

Today, there’s a type of design that’s very widespread in companies; this is Design Thinking. It works with hypotheses to be validated through our social research. It’s a qualitative approach that uses group collaboration, interviews, groups discussions, and observations to understand the real problems and create the best creative solutions for a segment of people. 

It’s used when we have uncertainty about new products, services, or business models, and you need to know if it’s going to work, and how, investing just a few resources. 

Design Mindset

Design is everything and everywhere, from the website you are visiting to the chair you are sitting on. If the design process is well conducted, you’ll end up with very successful outputs. 

Human-Centered Design is a methodology that focuses on putting the users, consumers, clients or employees at the center of our design efforts, to have their active feedback throughout all the process. 

In business

Today, there’s a type of design that’s very widespread in companies; this is Design Thinking. It works with hypotheses to be validated through our social research. It’s a qualitative approach that uses group collaboration, interviews, groups discussions, and observations to understand the real problems and create the best creative solutions for a segment of people. 

It’s used when we have uncertainty about new products, services, or business models, and you need to know if it’s going to work, and how, investing just a few resources. 

Lean Philosophy

Lean is the Japanese methodology developed by the company Toyota to create their awesome cars with high-quality standards and reducing waste. Started with what’s known by Lean Manufacturing. 

Lean Philosophy is based on reducing all kinds of wastes when producing a product and trying to stay in constant communication with employees and customers, to discover what works and what doesn’t.

In business

Outside the manufacturing world, lean has exploded globally due to the older kaizen, and the recent lean startup movement, rooted in customer development, the kanban boards and the seek of our ikigai. 

Lean helps us to build business models, products, and services that are really needed by the consumers, thanks to its cycle of continuous improvement.

Lean Philosophy

Lean is the Japanese methodology developed by the company Toyota to create their awesome cars with high-quality standards and reducing waste. Started with what’s known by Lean Manufacturing. 

Lean Philosophy is based on reducing all kinds of wastes when producing a product and trying to stay in constant communication with employees and customers, to discover what works and what doesn’t.

In business

Outside the manufacturing world, lean has exploded globally due to the older kaizen, and the recent lean startup movement, rooted in customer development, the kanban boards and the seek of our ikigai. 

Lean helps us to build business models, products, and services that are really needed by the consumers, thanks to its cycle of continuous improvement.

Social Anthropology

Anthropology is a powerful academic social science discipline. In a nutshell, it studies groups of people cultures’. From their language to their worldview, identities, religion, politics, economics, ethics, relationships, etc.

Ethnography is the methodology it uses to make discoveries, with a handfull of techniques. 

In business

Applied to the corporate world, anthropologists study consumer behavior, user experience, culture organization, human-technology interaction, value propositions, business models, and much more.

Their insights are one of the most reliable and deep in the industry, due to their ability to build scientific social information. 

Social Anthropology

Anthropology is a powerful academic social science discipline. In a nutshell, it studies groups of people cultures’. From their language to their worldview, identities, religion, politics, economics, ethics, relationships, etc.

Ethnography is the methodology it uses to make discoveries, with a handfull of techniques. 

In business

Applied to the corporate world, anthropologists study consumer behavior, user experience, culture organization, human-technology interaction, value propositions, business models, and much more.

Their insights are one of the most reliable and deep in the industry, due to their ability to build scientific social information. 

Hipopótamo Hipopotesis
Hipopótamo Hipopotesis

I wasn't always here

Hi there, I was conceived in the green Asturias in 2016 and was born on the top of a beautiful mountain of Piloña, beyond the woods of a little charming town called San Feliz (Happy Saint). There, the founders of this company were spending a couple of weeks on a creative retreat.

Hipopotamo bebe en el agua

I like to think I'm the boss

From that time on, with great amounts of effort, slowly but surely I became the boss around here as you all know, and now I have really good employees working for me. Abdo López and Norah Walsh are my symbolic parents and I love deciding the future of this company with them and designing impactful researches for our clients.

hipopotamo con pisadas detrás y fondo blanco

My character

Let me tell you a little bit about the characteristics of my species. Of course, we hippopotamuses are often misunderstood, as companies are too. We seem calm, yet in our 50-year-old life, we are truly unstoppable. I bet you know we are extraordinary animals, right? Only outweighed by elephants on land and by whales on the ocean.

Our communication skills? Sophisticated like dolphins. Guess who are our closest relatives? The whales. Can you see the resemblance? We know what we want and aren’t afraid to go get it. As adults, we don’t have natural predators and we always keep our territory safe. Also, we are hybrids, we live between the water and the land perfectly, and our strength is powered mostly from vegetables.

Green is life, green is power.

Hipopotamo en un prado verde

My dreams

I have a dream. I want to leave a mark on this earth, which is to protect your company from bad decisions, bad information, bad research, and bad decision-making, and help it become of greater value for the people it serves.

At the same time, my goal is to protect consumers from bad products, services, and all kinds of frustrations. With better communication and understanding between companies and consumers, and being respectful to people, life, and the environment, I believe we truly can change the world company by company, product by product. 

Hipopotamo con su cría en el agua

Become a hipopotized company

I want you to incorporate some of my vision into your company, and good research is the best tool for that. A hippopotized company is one that weighs over 3.500kg and runs faster than any human, it’s well fed and knows and controls its territory like no other. It might not seem like it, but it’s fast, it’s agile, it’s smart, it’s sharp, and overall, it’s a survivor of survivors. 

Where there’s a Hipopotized company, there are fish, for we contribute to the environment greatly, helping dozens of species live better. 

Hipopotamo mirando a cámara

Our claim

1

Hippopotized companies are fierce.

2

Hippopotized companies crush their competitors.

3

As Hippopotized companies grow their environment grows with them.

Hipopotamo bostezando en el agua
Let's boost your company
La mascota de Hipopotesis, un hipopotamo con gafas verdes mirando al frente de manera decidida.
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