Market Research
Market Research is a mixture of qualitative and quantitative research disciplines and that focuses on improving different areas of business. It helps you discover who your customer is, at what price to sell your product, where to place your advertisement, or what is the best location and time of the year to sell more.
Marketing Research focuses more on the marketing strategies and less on the market as a whole, although sometimes market and marketing research are used indistinctly.
In business
Businesses all over the world have used Market Research to improve their results, but they have focused too much on quantitative approaches. This is the best decade to apply a more qualitative approach to business. Anthropology, Lean, Agile, and Design Thinking are here to provide a fresh and powerful qualitative part to companies.
Market Research should not be an isolated practice from time to time, but a way of work under the umbrella of continuous learning and improvement.