Hipopótamo Hipopotesis
Anthropology for business growth
Hipopótamo Hipopotesis

It doesn't matter the business challenge, we'll solve it together

You need the right information to step up your game. You need ad hoc quality research tailor-made for your products, needs and people.

Discover how

It doesn't matter the business challenge, we'll solve it together

You need the right information to step up your game. You need ad hoc quality research just held for your products, needs and people.

Hipopótamo Hipopotesis

Our founders are social anthropologists, and that’s telling a lot about our vision and our methodology.

We use ethnography to design the best way to answer your questions, validate your hipothesis and help you achieve your business objectives. 

We love qualitative research cause it goes deep in the answers, and we use quantitative research to see the big picture. That’s our mixed method way of research. 

We don’t answer everything using all kind of surveys, as our competition does. We use surveys as a support technique, representing just the 10% of our wide range of  techniques.

We love absorbing everything our participants have to teach us, and we love to share it with you so you can be so much closer to your public.

How can we help

Explore the 5 areas we help you with

Experience
Everything can be improved through a better understanding of the experiences we live.
Our experience services
Strategy
Great strategy equals great human research, from marketing to cultural differencies.
Our strategy services
Design
Products and Services are much more succesful when good research is conducted.
Our design services
Trends
Future is always here. Don't miss the relevant shifting paradigms.
Our trends services
Impact
Let's cause the lowest negative impact to the planet and society. Let's lead with great example.
Our impact services
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Experience
Everything can be improved through a better understanding of the experiences we live.

Our experience services

Strategy
Great strategy equals great human research, from marketing to cultural differencies.
Our strategy services
Design
Products and Services are much more succesful when good research is conducted.
Our design services
Trends
Future is always here. Don't miss the relevant shifting paradigms.
Our trends services
Impact
Let's cause the lowest negative impact to the planet and society. Let's lead with great example.
Our impact services
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If you need training for your employees, you are a startup accelerator or teach newcomers to the world of company/product building, we have tailored training for you.

You will love it.

Empower your people
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Our lovely startups

If you are a startup, a small company, or a project trying to validate your idea, your market, your product, or your services, you have to take a look at this page.

Trust us.

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Patterns & Trends

Trends are one of the most moving-forward forces of businesses and people, and many times determine the direction they go. The problem is that a lot of times they are not looking at here-to-stay trends, they are looking at transient trends, passing fashions and fads.

It's crucial to be in the world of today and to update, but you have to do it based on data, patterns, and real shifting paradigms.

Patterns & Trends

Trends are one of the most moving-forward forces of businesses and people, and many times determine the direction they go. The problem is that a lot of times they are not looking at here-to-stay trends, they are looking at transient trends, passing fashions and fads.

It's crucial to be in the world of today and to update, but you have to do it based on data, patterns, and real shifting paradigms.

No one can predict the future, but research can show you the way to strong shifting paradigms.

In order to be relevant in the eyes of your clients or some groups of society, you need to be inserted in the contexts of their realities. You need to be awake and address the issues they face to stay culturally relevant. 

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your actual cultural relevance and how to improve it:

  1. Are you an important voice for some groups of society?. #BeOutThere
  2. Do you address the issues your people are living? #Empathy
  3. Why are your target customers listening to someone else instead of you?  #ALookAtTheMirror
  4. Are you a company of today or a yesterday company?. #Update
  5. How are your messages and your actions being received by the public? #StunningDiscoveries


How is this going to help you?

With all that detailed and rich information you will know how you are being seen in different sectors of society, and you will know in what direction you need to update in order to stay relevant to your people. 

There’s nothing more absurd and frustrating than a company trying to stay alive with the same techniques, messages, images, technology, rules, and actions that they had decades ago. Social live changes and your company must too to stay culturally relevant.

We are seeing how this XXI century has been offering us new paradigms in different areas. The digital age, the possibilities of connectivity, and everything our fourth industrial revolution is bringing. If you don’t identify these changes before they are a social reality, you are late and out of the new game rules. 

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about the shifting paradigms that affect you and how you can adapt:

  1. Is my industry shifting to a new paradigm and I’m still in the past? #ChangeIsGood
  2. What has deeply changed in the world that can affect directly to my business? #ContextAdaptation
  3. Why do I have to adapt to the new paradigm? #Don’tStayBehind
  4. Am I running after fads, hypes, and fashions or am I focusing on deep cultural changes? #Don’tGetLost
  5. How do your community expect you to adapt to this new paradigm shift? #Community’sVoice


How is this going to help you?

With all that detailed and rich information you will know what tendencies are worthy to follow and where are the superficial changes. You have to look to the long-term shifting and rediscover yourself there, don’t lose focus following fads and fashions.

When you identify what shifting paradigms affect your business and how you must adapt to them, you are ready to stay relevant to your community and to live healthy much more years.

Every industry, included the one you are in, is constantly innovating, changing, and adapting. You need to know what are the relevant innovations in your sector in order to overtake your competitors and fulfill the new demands of the consumers. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments |

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your industry competitors and how you can overtake them: 

  1. What are your competitors doing that is relevant for your consumers and you’re not? #KnowYourCompetitors
  2. Which are the direct or indirect innovations that are shaping the future of your industry? #NewPaths
  3. Why is your industry changing and how you can adapt? #DiscoverWhy
  4. What do your customers expect from your industry to change? #DeepListening
  5. What are the professionals and new technologies that you need to have to innovate? #NewEnergies


How is this going to help you?

With all that detailed, useful, and actionable information you will know exactly how you need to innovate in order to move in the right direction. Your industry is changing, but not every company is focusing on the right innovations. 

You will be one of the lucky few that know where to focus to innovate in your industry reducing the waste of time, energy, and money. 

There are a lot of fads, fast fashions, and short-term trends that divert your attention to the relevant long-term trends. You need to focus on the meaningful trends, the ones that are really shaping society and affecting your competitiveness. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about the meaningful long-term trends that you need to follow in your industry:

  1. What believes of the future do your company has and follows? #ImaginedFutures
  2. Are the innovation goals your company has relevant to the future of your company and your community? #RelevantGoals
  3. When you followed trends in the past, where did they lead you? #ReviseYourHistory
  4. Why does your company need to follow a trend over another? #TrueValue
  5. What are you thinking and what are your consumers thinking? #ThinkingSinc
  6. How to identify relevant trends from irrelevant ones with too much noise? #TrainedEye

 

How is this going to help you?

With all this detailed, useful, and actionable information, you will follow the trend(s) that really mean something to society, to your industry, to your company, and to your future. 

When you disperse and don’t know what trends are relevant to follow and what trends are just too much noise in the air, you are more likely to take wrong decisions that lead you to a dead end.

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

The word trend is trendy like in a trending topic, but it’s also misused. For us, a trend is not a fad, it refers to the mid and long-term, not to a shiny event of today. You need to take a deep breath and observe quietly while your competitors run to “the next big thing”. The moves you make must go in the right direction, all your investments must point to real shifting paradigms. 

A shifting paradigm is what really matters in the long term. Don’t lose your mind following the dancing fireflies, be sure that they will be gone at dawn. Invest in what is worthy for your business.

Do you want to
better the trends
you pursue?

Or call us if you need anything else

Do you want to
better the trends
you pursue?

Book a meeting

Or call us if you need anything else

Business Design

Everything has been designed by someone, either they did it more or less consciously. Every design has its limitations, its pros, and its cons. From your business model to the space you eat in.

The more you practice conscious design, the best results you'll get. You'll develop a trained eye for good design in the areas you need it.

Business Design

Everything has been designed by someone, either they did it more or less consciously. Every design has its limitations, its pros, and its cons. From your business model to the space you eat in.

The more you practice conscious design, the best results you'll get. You'll develop a trained eye for good design in the areas you need it.

Everything we create has been designed, and every design has an impact.

Businesses are designed from initial ideas to day-to-day operations. Designing a business is not a one-time job, is a continuous process that goes along with you forever. To stay relevant you need to review and update your business model. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your actual business design and how to improve it:

  1. Does your business model still relevant today? #BusinessRelevance
  2. How can you design a more profitable and attractive business model? #NewBeginnings
  3. Are your consumers going to accept your innovations and changes?  #RealFeedback
  4. How should you redesign your business for today’s world? #RelevantDesigns


How is this going to help you?

With all that detailed and rich information, you will review your actual business model and will know how to redesign it for today’s world. Also, you will understand how the changes will impact your stakeholders.

When you redefine your business model, everything will be simpler for everyone, clearer, and more relevant. If you need to redesign who you are in today’s world, you’re not alone. 

Digital products have exploded and are everywhere. If your business has an app, a website, a blog, software, or a SaaS, you have a digital product. When designing it, you need to take into account how their users are using it, how is their experience, and how frustrating is to do, to see, or to reach some things. From UX to UI, everything counts. 

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your users’ experiences with your digital products:

  1. How is your digital product being used?. #Usability
  2. What experiences are your users having with your digital product?  #RealExperiences
  3. How can you improve your digital products to stay relevant and competitive? #BetterExperiences
  4. What do your users think can be improved and what should be eliminated?. #DeepListening


How is this going to help you?

With all that detailed and rich information you will dramatically improve the experience and usability your users have with your digital products.

We all know that the future is digital, but if the digital experiences you provide are not good enough, people will go somewhere else. 

Physical products have been and will always be important for people. Future draws fusions between digital and physical products and makes them smart and connected. 

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about the experiences your physical products provide to your users:

  1. Why do your users really need your product? #RealMeanings
  2. How are the different uses they give to your product, and why? #Purposes
  3. Where are your design flaws in terms of desirability, functionality, and rentability? #WeakPoints
  4. What do your users love/hate more about your product(s)? #MixedFeelings
  5. What they suggest you can change in order to be more efficient, more ordered, and less chaotic? #UsersVoice


How is this going to help you?

With all that detailed and rich information you will increase the sales, desirability, functionality, and design of your products. Conversing, looking closely, accompanying, and listening deeply to your users, is the best way to improve the overall results of your products. 

Building and marketing great products are too long, expensive, and complex; increase your success rate working with us. 

Services are the cornerstone of the experience between brands and customers. A good service can be an added value that makes people chose you or the main value proposal that makes you different. Listening to the people you serve is the key to successful services. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments |

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about how people experience your services and how to improve them:

  1. What are the experiences your customers have when they enjoy a service you bring them? #ServiceExperience
  2. Do your customers understand what services you provide and how to benefit from them? #ServiceUnderstanding
  3. What part of your services do your people like/dislike? #TrueStories
  4. Are your services good enough versus your competition? #PerceivedValue
  5. What do your customers think you can do to improve your services? #DeepListening


How is this going to help you?

With all that detailed and rich information you will improve the satisfaction your customers have with your services. They will have better experiences, will recommend you to other people, will increase your retention ratio, and will build better relationships.  

No matter who your public is, they will thank you for thinking about them and crafting better solutions with them.

We don’t experience the world in a void, we experience everything in concrete spaces and concrete times. We say that context is everything, and in order for your people to have better experiences, you have to think thoroughly about how the spaces you provide to them affect their feelings about your brand. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about how your people experience the spaces you provide and how to improve them:

  1. Are you making good use of the spaces you have? #RethinkingSpaces
  2. How is the design of your spaces affecting the people who use them? #DeepObservation
  3. How do your space users think you can improve the design to be more functional, understandable, comfortable, and memorable? #UsersVoice
  4. What do your users like/dislike more of your spaces and why? #HonestSharing
  5. How are your spaces guiding your users to do the things they need to do? #PathDrowing


How is this going to help you?

With all that detailed and rich information, you will improve your space users’ experiences. That will bring you more satisfied customers, less stressed ones, and better word of mouth. 

Your business needs well-designed spaces in order to step up the game and be more competitive, seek excellence, and have truly happy and satisfied customers. 

In order to be useful, products, services, and spaces are governed by systems bigger than themselves. The system underlies is what brings real sense, meaning, functionality, and coherence to what we build. Designing a robust system is what will make you prevail. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about the systems you already have or need to create, and how to improve them.

  1. Is your product part of a bigger coherent system or it’s isolated in a bubble from the reality of customers? #RealDiscoveries
  2. How can you improve the systems you already have a design? #BetterSystems
  3. Are you creating an ecosystem that your customers need and understand? #MeaningfulEcosystems
  4. What do your customers suggest to improve your systems? #DeepListening


How is this going to help you?

With all that detailed and rich information, you will create or improve an existing system. The users, clients, and customers of your systems will understand much better your unique value proposition, your differentiation, and the logic behind what you build for them. 

We understand systems as complete experiences people have with what they interact with, to bring powerful simplicity to your products and services, you need a great system design.

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

The word design has been misunderstood for a long time. Design is not how physical objects look and feel; the design is everything from building the value proposal, the business model, or the relationships with your customers, to the ease of use, the functionality, the meaning, and even the experiences we live. 

If you want your business to flourish, you need to be conscious about how you design everything. Remember that if you don’t design it consciously, it will be designed unconsciously, and you’ll have no idea of the effects and experiences is causing, good or bad. 

Do you want to
better the designs
you build?

Or call us if you need anything else

Do you want to
better the designs
you build?

Book a meeting

Or call us if you need anything else

Business Strategy

Actionable strategy is everything. From insight-based marketing decisions to meaningful ad campaigns. From knowing the value of your competition to acknowledging the cultural differences of your client segments and geographies.

We all know that culture is much powerful than strategy and that we need tactics that lead to our objectives. Let's rethink your strategy together.

Business Strategy

Actionable strategy is everything. From insight-based marketing decisions to meaningful ad campaigns. From knowing the value of your competition to acknowledging the cultural differences of your client segments and geographies.

We all know that culture is much powerful than strategy and that we need tactics that lead to our objectives. Let's rethink your strategy together.

Your strategy is as powerful as your company culture

Marketing is the key to success for many businesses. For your consumers, marketing is almost everything they get from you. They might don’t know about your numbers, your strategy, or your employees, but they surely know about your products, your branding, your look & feel, and your messages to them. Without a great marketing strategy, you both will have a hard time understanding each other.

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about the impact of your internal and external marketing efforts:

  1. Do your employees and customers understand your brand? #Empathy
  2. What do people like and dislike more about your brand? #TrueFeelings
  3. Who are your client segments and what do they need from you? #Diversity
  4. Where are the weakest point of your funnel and how can you improve your ROI? #NewMeanings
  5. Can your employees and customers describe your value proposition? #SharedValue


How is this going to help you?

With all that detailed and rich information you will know much better who your different kinds of customers are, what they think about you and how to change your strategy to increase your engagement and return of investment. 

You cannot have a great marketing strategy if you don’t know your people in detail. 

Being different from your competitors doesn’t necessarily mean being better than them. You have to be better than them at something, and that is what makes you different. The more you know your competitors, the best you can beat them.  

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your competitors:

  1. In the eyes of your customers, are your competitors better than you? #TrueStory
  2. Are you really different from your competitors?  #Differentiation
  3. Where does your company shine and where do you have your best opportunities? #BlueOcean
  4. Do you really know what your direct and indirect competitors are and what are they doing? #GreatSourpises


How is this going to help you?

Getting to know your competitors is one of the best things you can do to stand out. Not just who they are and what are they doing, but also why their customers choose them instead of you. 

Looking for new blue oceans is not always easy, and standing out in what you do isn’t either. After our research, you will have your competitors’ strategy clearer and you will have a stronger dominance of the market share. 

Advertising is one of the key actions your company has to take to get its customers out there. All advertising efforts have to be aligned with your marketing strategy and your business strategy, if not, the incoherence will become in revenue losses and confusion to your public. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about the effectiveness of your advertising strategy:

  1. Does your audience recognize your ads as different from other companies?  #Differenciation
  2. Have you find your own style, voice, message, and look & feel in the eyes of your audience? #MoreDifferenciation
  3. Is your money well invested in advertising following your actual strategy? #ROI
  4. What does your audience think, feel and understand after you advertise? #DeepListening
  5. How can you change the way you make advertising so it has the impact you’re looking for? #NewBeginnings  


How is this going to help you?

With all that detailed and rich information you will know what your customers think about you through your advertising, and what they expect to see from you. Your advertising strategy will be much more detailed and will be more effective, driving the business you are looking for. 

Good segmented advertising can be powerful, but it must be supported in real information about your audience. If you hurt their feelings or they feel misrepresented, your ROI might be in trouble.  

People are diverse and they have different cosmovisions. The same message, image, product, habit, or ad campaign might be successful to one group of people, and might be an insult to others. Diversity happens inside a town or country, not just outside your continent. Our globalized world makes it easy to reach a wide variety of geographies without too much effort. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about how different groups of people react to your brand: 

  1. What do different groups of people think and feel about your products, services, or brand? #RealFeedback
  2. What’s the level of sensitiveness of your different audiences? #Empathy
  3. What are the tabus your brand is surrounded with and who is feeling what? #HarshConversations
  4. How could you please those client segments more sensitive, so they buy your products without guilt or anger? #RealFeelings
  5. How could you define a better identity so your audience knows what to expect from you? #BrandPromises.


How is this going to help you?

With all that detailed and rich information, you will know much better who you are in the world, who you are speaking to, and what is your public identity. Your audience will understand better who you are and what to expect from your brand. 

We all have different backgrounds, educations, systems of beliefs, and experiences in this world, so your brand cannot please everyone. It’s important that you define your products, adapt them well to different audiences and define your identity to be more accepted by the people who need you. 

Your brand is the face the world sees of your company. Nothing is more important than knowing how your audience sees you. More commonly than we might think, our customers don’t really understand what we stand for, why we are different, what makes us unique, or what is our voice and messages. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about how your brand is really perceived: 

  1. Is your brand known amongst your client segments? #BrandAwareness
  2. How is your brand perceived by your audience and by other people? #BrandPerception
  3. Do you have a consistent design system that you can apply in different formats? #BrandConsistency
  4. Is your brand perceived as coherent internally and externally? #Coherence
  5. How can you build a solid brand strategy that drives you to where you want to be? #NewBeginnings


How is this going to help you?

With all that detailed and rich information, you will know for a fact how your audience sees you, what they think and feel about your brand, what incoherences are there and how can you improve your global branding strategy internally and externally.  

One thing is knowing that your brand is out there competing, and one another is knowing what your audience speaks well about you. Understanding the weaknesses of your branding will make your brand strategy more solid. 

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

Strategy is just a not-validated vision of your company. Is the future you want to achieve, but it needs to be grounded up. For most companies, strategy is just hope and good intentions.

For us, strategy is a concrete path to be walked with your people. To walk that path, you need a culture that helps you, a vision that guides you, and people who believe in you. 

Do you want to
better your brand
strategy?

Or call us if you need anything else

Do you want to
better your brand
strategy?

Book a meeting

Or call us if you need anything else

Positive Impact

We owe society, the environment, and animals a good footprint. We can't just earn money at all costs. We need to be responsible, which is a must in this high-impact economic world.

Your company is a social, political, and economical statement. The more you take care of the world around you, the more you became a respectful leader to follow.

Positive Impact

We owe society, the environment, and animals a good footprint. We can't just earn money at all costs. We need to be responsible, which is a must in this high-impact economic world.

Your company is a social, political, and economical statement. The more you take care of the world around you, the more you became a respectful leader to follow.

All activities have an impact. Let's make yours a better one.

Your company might be so big and wealthy that you have so much money in your hands, and that’s a big responsibility. The more money goes in, the more money that has to be dealt with, redistributed, and taken care of. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about how your wealth affects your stakeholders:

  1. Are you paying enough to your employees or are they receiving a poor salary? #EmployeeExperience
  2. Who goes down when you decide to stop some activity or to make some cuts? #EconomicImpact
  3. How economically satisfied are the people that are dependent on you directly or indirectly? #EconomicalDependence
  4. Are you investing your money to create a great impact on different levels? #ConsciousInvestments
  5. Who is earning ridiculous amounts of money and why and who is earning just to keep living? #RethinkingPayments


How is this going to help you?

With all that detailed, useful, and actionable information, you will have a greater and deeper picture of the use and impact of your finances. Not only do your employees depend on you, and you in them, also your suppliers, vendors, investors, and clients.  

When you make a move, a lot of people get affected directly or indirectly, so it’s better to rethink twice what will be the effects of your choices. Economic disorders are so frequent and brutal to families that you can try your best to mitigate those effects. People will deeply thank you. 

No matter the industry you are in, it’s almost sure that you are going to have some technological impact. In a globalized hyper-connected world, digital coins mining or stone mining, transports or farming, have a direct or indirect impact on technology. We live in a chain economy, everything’s related and interconnected. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments |

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your share of technological impact and how to benefit from it:

  1. Which of the technologies you develop are game-changers and how are they impacting the world?  #PowerfulTech
  2. Are your actions making technology more user-friendly and useful or are you complicating things? #UserExperience
  3. What do your people think about the technology you design? #DeepListening
  4. Is your activity making technology more accessible, secure, transparent, inclusive, or human?. #HealthyTech


How is this going to help you?

With all that detailed, useful and, actionable information you will understand better what’s the technological role your company plays in the big scenario, and how can you improve some processes to make it more useful and human.

Technology plays a big role in our hyper-connected world and your company must take a step forward in order to make it more useful, easier, more accessible, transparent, inclusive, secure, reliable, and human. 

Depending on your activity, you’re always going to impact positively or negatively on some groups of people or others. It’s true that you can’t please everyone, but you can mitigate the worst effects of your activities. 

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about the impact you have on different groups of people, and how to mitigate the worst ones: 

  1. Is your company negatively impacting some groups of people directly? Can you mitigate it? #SilentVoices
  2. What are your stakeholders saying about the impact you have on them? It’s positive, neutral, or negative? #SocialImpact
  3. According to your people, on average, is your company a role model or a runaway model? #RoleModeling
  4. What groups of people are getting what impact from you? Are you aware of your importance to people? #ImpactMatters


How is this going to help you?

With all that detailed, useful and, actionable information you will understand better what is your social footprint on this planet. What are people saying about you? Why are they saying it? Is it justified? Can you do better to have a greater impact on different groups of people? 

People need to feel respected, listened to, and protected. Your company, as an impactful entity, must concern about the social effects its activity has. If not, you are failing a lot of people that deserve to be taken care of, and you will be contributing to making the world a little bit harsher. Let’s make life easier for people. 

All life forms deserve to live the better possible life on this planet, or in the next ones we expand. Your company’s activity might be impacting other life forms directly or indirectly, like plants and animals; if that’s the case, you need to lower the negative impact. They can’t protect themselves against us, we need to take care of them. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your positive and negative life impact and how to create a better life protection environment:

  1. How is your company directly or indirectly affecting life on our planet? #MappingImpact
  2. Is there any major life changes your activity caused in some area? #DeepObservation
  3. What groups of animals and plants have been and are negatively affected by your activity? #Awareness
  4. What can you do to mitigate the negative effects and to preserve and protect life? #ActiveResponsability
  5. Is there anything you can do to go further and improve animal and plants conditions? #StepFurther


How is this going to help you?

With all that detailed, useful, and game-changing information, you will be more aware of your life impact footprint, and you will have the opportunity to mitigate the negative effects your activity has on them. 

If you promote correctly these good actions your company is taking part in, your company will lead the way for other companies and we all be contributing to a better life on this planet. Your stakeholders will respect you for that and you will attract more informed consumers, investors, journalists, and in summary, you’ll have better impact and results. 

It’s not new that our planet is suffering the effects of the massive industrialization of the world. Your company can (and must) do its bit to lower its environmental footprint at all possible levels. 

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your environmental footprint and how to reduce it for the good of our planet. 

  1. Does any of your activities have an important environmental impact? #LowImpacts
  2. What changes can you make without compromising quality? #SeamlessChange
  3. What new politics can your company take internally and externally to minimize its environmental impact? #RelevantSteps
  4. What do your employees and customers think you can improve to reduce your impact? #DeepListening
  5. In what areas you can try harder to release positive environmental impact? #NegativeToPositive


How is this going to help you?

With all that detailed, useful, and game-changing information you will have a clear image of the areas in which your company impacts more negatively to the environment, and what actions you can take to lower it. 

From your offices to your factory, from your products to your communications, there’s always room to improve your environmental footprint and to stand out from the rest, for the good. 

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

Everything we do has an impact on different levels, and the effects can be difficult to trace. To impact means to alter reality somehow in a specific depth, for the better or for the worse. 

If you have a successful business, then you can work on mapping the social, environmental, technological, and life effects your activities cause. Once you identify your weakest points, is time to solve them efficiently.  

Do you want to
better the impact
you cause?

Or call us if you need anything else

Do you want to
better the impact
you cause?

Book a meeting

Or call us if you need anything else

4

We want them to get to us

A relevant store chain in the DIY market was looking to increase their brand awareness in the Spanish speaking market and connecting their brand to home décor. 

The store chain was consolidated in other markets but was struggling to reach its demographic in Spain. They needed to connect to their target and make a name for themselves as a reference in DIY for homeowners. They wanted to build loyalty and grow their presence. 

Our mission was, in the first place, help them connect to their target and then, discover the best channels and strategies to better their brand recognition. 

Participant recruiting

Competing business customer recruitment

Location research team

Research design

Research execution

Participant recruiting

Competing business customer recruitment

Research design

Research execution

Data analysis

Qualitative research:
Digital + In person

Quantitative research:
Digital + In person

Ethnography

In-depth user Interviews
(on /offline)

Participant observation
(on /offline)

User interviews in context

Focus groups

Personas & JTBD

Tests A / B

Social media listening

Task performance analysis in-context

Ethnography

In-depth user Interviews
(on / offline)

Participant observation
(on / offline)

User interviews in context

Focus groups

Personas & JTBD

Tests A / B

Social media listening

Task performance analysis in-context

Moodboards and visual identity guides