Hipopótamo Hipopotesis
Anthropology for business growth
Hipopótamo Hipopotesis

Meet our founding team

We had the vision to bring deep, anthropological, game changing research to companies all over the world, and we are proud of how much we've done so far. Talk to us to unleash the power of social sciences applied to the business world.

Abdo López

Cofounder & CEO of Hipopotesis

abdo@hipopotesis.com

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Abdo López

Cofounder & CEO of Hipopotesis

abdo@hipopotesis.com

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Norah Walsh

Cofounder & Head of Research of Hipopotesis

norah@hipopotesis.com

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Norah Walsh

Cofounder & Head of Research of Hipopotesis

norah@hipopotesis.com

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Our hands-on team

Every research project is unique, so we form the best team possible to make it feasible. Our teams are made of 10 people on average to face these challenges.

We are:

Social Scientists

  • Anthropologists
  • Sociologists
  • Social Psychologists

Data Scientists

  • Data Analysts
  • Data Visualizers
  • Staticians

Creative Designers

  • Design Thinkers
  • Product Designers
  • Service Designers

Fresh Economists

  • Strategysts
  • Consultants
  • Agile Coaches
  • Finance Experts

Social Scientists

  • Anthropologists
  • Sociologists
  • Social Psychologists

Data Scientists

  • Data Analysts
  • Data Visualizers
  • Staticians

Creative Designers

  • Design Thinkers
  • Product Designers
  • Service Designers

Fresh Economists

  • Strategysts
  • Consultants
  • Agile Coaches
  • Finance Experts

Our company in figures

Since 2015, our company has been growing consistenly, we're even surviving a pandemic! Our team keeps growing, and the methodology we use is the best in the industry.

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Our hippo

Hipopótamo Hipopotesis

Our hippo's name is Hype. It's a young one, but it's so smart and charming that we love working under it's realm.

Have you tried clicking on Hype?

Have you tried tapping on Hype?

Hipopótamo Hipopotesis

Our hippo's name is Hype. It's a young one, but it's so smart and charming that we love working under it's realm.

Hey, have you tried tapping on Hype?

hipopotamo silueta
hipopotamo silueta
hipopotamo silueta

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Information analysis fundamentals
Design Thinking: Data Intelligence
Understanding and taking advantage of Technology
Information analysis: detecting patterns and trends

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Hipopótamo Hipopotesis
Hipopótamo Hipopotesis

I wasn't always here

Hi there, I was conceived in the green Asturias in 2016 and was born on the top of a beautiful mountain of Piloña, beyond the woods of a little charming town called San Feliz (Happy Saint). There, the founders of this company were spending a couple of weeks on a creative retreat.

Hipopotamo bebe en el agua

I like to think I'm the boss

From that time on, with great amounts of effort, slowly but surely I became the boss around here as you all know, and now I have really good employees working for me. Abdo López and Norah Walsh are my symbolic parents and I love deciding the future of this company with them and designing impactful researches for our clients.

hipopotamo con pisadas detrás y fondo blanco

My character

Let me tell you a little bit about the characteristics of my species. Of course, we hippopotamuses are often misunderstood, as companies are too. We seem calm, yet in our 50-year-old life, we are truly unstoppable. I bet you know we are extraordinary animals, right? Only outweighed by elephants on land and by whales on the ocean.

Our communication skills? Sophisticated like dolphins. Guess who are our closest relatives? The whales. Can you see the resemblance? We know what we want and aren’t afraid to go get it. As adults, we don’t have natural predators and we always keep our territory safe. Also, we are hybrids, we live between the water and the land perfectly, and our strength is powered mostly from vegetables.

Green is life, green is power.

Hipopotamo en un prado verde

My dreams

I have a dream. I want to leave a mark on this earth, which is to protect your company from bad decisions, bad information, bad research, and bad decision-making, and help it become of greater value for the people it serves.

At the same time, my goal is to protect consumers from bad products, services, and all kinds of frustrations. With better communication and understanding between companies and consumers, and being respectful to people, life, and the environment, I believe we truly can change the world company by company, product by product. 

Hipopotamo con su cría en el agua

Become a hipopotized company

I want you to incorporate some of my vision into your company, and good research is the best tool for that. A hippopotized company is one that weighs over 3.500kg and runs faster than any human, it’s well fed and knows and controls its territory like no other. It might not seem like it, but it’s fast, it’s agile, it’s smart, it’s sharp, and overall, it’s a survivor of survivors. 

Where there’s a Hipopotized company, there are fish, for we contribute to the environment greatly, helping dozens of species live better. 

Hipopotamo mirando a cámara

Our claim

1

Hippopotized companies are fierce.

2

Hippopotized companies crush their competitors.

3

As Hippopotized companies grow their environment grows with them.

Hipopotamo bostezando en el agua
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Positive Impact

We owe society, the environment, and animals a good footprint. We can't just earn money at all costs. We need to be responsible, which is a must in this high-impact economic world.

Your company is a social, political, and economical statement. The more you take care of the world around you, the more you became a respectful leader to follow.

Positive Impact

We owe society, the environment, and animals a good footprint. We can't just earn money at all costs. We need to be responsible, which is a must in this high-impact economic world.

Your company is a social, political, and economical statement. The more you take care of the world around you, the more you became a respectful leader to follow.

All activities have an impact. Let's make yours a better one.

Your company might be so big and wealthy that you have so much money in your hands, and that’s a big responsibility. The more money goes in, the more money that has to be dealt with, redistributed, and taken care of. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about how your wealth affects your stakeholders:

  1. Are you paying enough to your employees or are they receiving a poor salary? #EmployeeExperience
  2. Who goes down when you decide to stop some activity or to make some cuts? #EconomicImpact
  3. How economically satisfied are the people that are dependent on you directly or indirectly? #EconomicalDependence
  4. Are you investing your money to create a great impact on different levels? #ConsciousInvestments
  5. Who is earning ridiculous amounts of money and why and who is earning just to keep living? #RethinkingPayments


How is this going to help you?

With all that detailed, useful, and actionable information, you will have a greater and deeper picture of the use and impact of your finances. Not only do your employees depend on you, and you in them, also your suppliers, vendors, investors, and clients.  

When you make a move, a lot of people get affected directly or indirectly, so it’s better to rethink twice what will be the effects of your choices. Economic disorders are so frequent and brutal to families that you can try your best to mitigate those effects. People will deeply thank you. 

No matter the industry you are in, it’s almost sure that you are going to have some technological impact. In a globalized hyper-connected world, digital coins mining or stone mining, transports or farming, have a direct or indirect impact on technology. We live in a chain economy, everything’s related and interconnected. 

What will we do?

Qual. + Quant. Research | In-depth interviews | Virtual ethnography | Social media observation | Group discussions & activities | Investors Segmentation | Investors Blueprints | Investors Journeys | Experiments |

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your share of technological impact and how to benefit from it:

  1. Which of the technologies you develop are game-changers and how are they impacting the world?  #PowerfulTech
  2. Are your actions making technology more user-friendly and useful or are you complicating things? #UserExperience
  3. What do your people think about the technology you design? #DeepListening
  4. Is your activity making technology more accessible, secure, transparent, inclusive, or human?. #HealthyTech


How is this going to help you?

With all that detailed, useful and, actionable information you will understand better what’s the technological role your company plays in the big scenario, and how can you improve some processes to make it more useful and human.

Technology plays a big role in our hyper-connected world and your company must take a step forward in order to make it more useful, easier, more accessible, transparent, inclusive, secure, reliable, and human. 

Depending on your activity, you’re always going to impact positively or negatively on some groups of people or others. It’s true that you can’t please everyone, but you can mitigate the worst effects of your activities. 

What will we do?

Qual. + Quant. Research | Shop Alongs | In-depth interviews | A day in the life | Contextual observation | Group discussions & activities | Virtual ethnography | Real-life tests | Buyer Personas | Customer Blueprints | Customer Journeys | Experiments

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about the impact you have on different groups of people, and how to mitigate the worst ones: 

  1. Is your company negatively impacting some groups of people directly? Can you mitigate it? #SilentVoices
  2. What are your stakeholders saying about the impact you have on them? It’s positive, neutral, or negative? #SocialImpact
  3. According to your people, on average, is your company a role model or a runaway model? #RoleModeling
  4. What groups of people are getting what impact from you? Are you aware of your importance to people? #ImpactMatters


How is this going to help you?

With all that detailed, useful and, actionable information you will understand better what is your social footprint on this planet. What are people saying about you? Why are they saying it? Is it justified? Can you do better to have a greater impact on different groups of people? 

People need to feel respected, listened to, and protected. Your company, as an impactful entity, must concern about the social effects its activity has. If not, you are failing a lot of people that deserve to be taken care of, and you will be contributing to making the world a little bit harsher. Let’s make life easier for people. 

All life forms deserve to live the better possible life on this planet, or in the next ones we expand. Your company’s activity might be impacting other life forms directly or indirectly, like plants and animals; if that’s the case, you need to lower the negative impact. They can’t protect themselves against us, we need to take care of them. 

What will we do?

Qual. Research | In-depth interviews | Contextual Observation | Virtual ethnography | Social media observation | Group discussions & activities | Suppliers Segmentation | Suppliers Blueprints | Suppliers Journeys | Experiments

We’ll share all the insights with you in different creative and effective ways, from powerful & boring reports to videos, presentations, or even customized workshops.

What will you discover? 

All this ad hoc research will give you in-depth knowledge about your positive and negative life impact and how to create a better life protection environment:

  1. How is your company directly or indirectly affecting life on our planet? #MappingImpact
  2. Is there any major life changes your activity caused in some area? #DeepObservation
  3. What groups of animals and plants have been and are negatively affected by your activity? #Awareness
  4. What can you do to mitigate the negative effects and to preserve and protect life? #ActiveResponsability
  5. Is there anything you can do to go further and improve animal and plants conditions? #StepFurther


How is this going to help you?

With all that detailed, useful, and game-changing information, you will be more aware of your life impact footprint, and you will have the opportunity to mitigate the negative effects your activity has on them. 

If you promote correctly these good actions your company is taking part in, your company will lead the way for other companies and we all be contributing to a better life on this planet. Your stakeholders will respect you for that and you will attract more informed consumers, investors, journalists, and in summary, you’ll have better impact and results. 

It’s not new that our planet is suffering the effects of the massive industrialization of the world. Your company can (and must) do its bit to lower its environmental footprint at all possible levels. 

What will we do?

Qual. Research | In-depth interviews | Contextual observation | Group discussions & activities | A day in the life| Real workplace tests | Employee Segmentation | Employee Journeys | Experiments | Serious Games

We’ll share all the insights with you in different ways, from videos to presentations or workshops.

What will you discover?

All this ad hoc research will give you in-depth knowledge about your environmental footprint and how to reduce it for the good of our planet. 

  1. Does any of your activities have an important environmental impact? #LowImpacts
  2. What changes can you make without compromising quality? #SeamlessChange
  3. What new politics can your company take internally and externally to minimize its environmental impact? #RelevantSteps
  4. What do your employees and customers think you can improve to reduce your impact? #DeepListening
  5. In what areas you can try harder to release positive environmental impact? #NegativeToPositive


How is this going to help you?

With all that detailed, useful, and game-changing information you will have a clear image of the areas in which your company impacts more negatively to the environment, and what actions you can take to lower it. 

From your offices to your factory, from your products to your communications, there’s always room to improve your environmental footprint and to stand out from the rest, for the good. 

What to expect working with us?

1 

We’ll meet several times to build a great customized briefing for you, including: hypotheses, challenges, past history, present and vision, questions, and objectives.  

2 

Once the briefing is well-designed we will give you a customized quote, including: the time it will take for us to do the work, how many people do we need, how much it will cost, and what deliverables and results you will have.

3 

After the quote is approved and the first payment is made, we are ready to start working.
We will do our job the best we can during the period we established. Here is where we get our hands dirty, expect: interviews, workshops, serious games, experiments, etc.

4 

After all, fieldwork is done and different kinds of techniques are applied, expect the final deliverables from our side. While working in the prior phase, we’ve been presenting partial results, but now it’s time for final and global insights to really boost your company. 

5 

If needed, depending on the nature of the service, we will be there for you after the research is done for monitoring and evaluation, to make sure everything is fine, and to keep contributing the best we can.

What our hippo Hype think:

Hipopótamo Hipopotesis

Everything we do has an impact on different levels, and the effects can be difficult to trace. To impact means to alter reality somehow in a specific depth, for the better or for the worse. 

If you have a successful business, then you can work on mapping the social, environmental, technological, and life effects your activities cause. Once you identify your weakest points, is time to solve them efficiently.  

Do you want to
better the impact
you cause?

Or call us if you need anything else

Do you want to
better the impact
you cause?

Book a meeting

Or call us if you need anything else

4

We want them to get to us

A relevant store chain in the DIY market was looking to increase their brand awareness in the Spanish speaking market and connecting their brand to home décor. 

The store chain was consolidated in other markets but was struggling to reach its demographic in Spain. They needed to connect to their target and make a name for themselves as a reference in DIY for homeowners. They wanted to build loyalty and grow their presence. 

Our mission was, in the first place, help them connect to their target and then, discover the best channels and strategies to better their brand recognition. 

Participant recruiting

Competing business customer recruitment

Location research team

Research design

Research execution

Participant recruiting

Competing business customer recruitment

Research design

Research execution

Data analysis

Qualitative research:
Digital + In person

Quantitative research:
Digital + In person

Ethnography

In-depth user Interviews
(on /offline)

Participant observation
(on /offline)

User interviews in context

Focus groups

Personas & JTBD

Tests A / B

Social media listening

Task performance analysis in-context

Ethnography

In-depth user Interviews
(on / offline)

Participant observation
(on / offline)

User interviews in context

Focus groups

Personas & JTBD

Tests A / B

Social media listening

Task performance analysis in-context

Moodboards and visual identity guides

Analytic reports for web and social media presence

Brand ecosystem map

Digital Communities map

A dynamic workshop to share final results with the team

Moodboards and visual identity guides

Analytic reports for web and social media presence

Brand ecosystem map

Digital Communities map

A dynamic workshop to share final results with the team

Mapping potential customer social media communities while defining their target and needs.

We helped the brand shift its online strategy to connect with their customers in a more sustainable way, consolidating a loyalty growth strategy.

We increased brand awareness in professional DIYer communities.

3

Can we design a transition to the university that reduces uncertainty and increases academic success?

The education department (SED) of one of the biggest cities in Colombia faced the challenge of discovering what was happening in the short period of time high school students had to decide whether they were going to go to university. This was a concern because universities reported a growing issue of academic failure during the first year of studying. 

The education department wanted to understand which factors played a role during the decision-making process, knowing which elements influenced the decision towards choosing a university degree and what could be done to make that decision faster, less confusing, and resulting in less academic failure (meaning better academic results and less university withdrawal after the first year).

Our job was to gather insight on the transition from high school to university and help re-design solutions to help students, SED, and local universities. We collaborated with a local social innovation non-profit organization. 

Research design

Participant recruiting

Training of local research team

Moderation

Research execution

Data analysis

Research design

Participant recruiting

Training of local research team

Moderation

Research execution

Data analysis

Qualitative research: Digital + In person

Qualitative research:
Digital + In person

Desk research

Ethnography

In-depth user interviews

Participant observation

Focus groups

User analysis and segmentation

Desk research

Ethnography

In-depth user interviews

Participant observation

Focus groups

User analysis and segmentation

Current status report

JTBD cards

Experience map