Hipopótamo Hipopotesis
Anthropology for business growth

Four success cases to inspire you

1

Shopping in digital times

We don't have a brick and mortar shop and our clients forget about us

2

3

Can we design a transition to university that reduces uncertainty and increases academic success?

We want them to get to us

4

1

Shopping in digital times

A San Francisco based design firm asked us to design and execute an ambitious project for an online shopping giant. The initial research question was “¿how do consumers navigate between virtual shops and brick and mortar shops when purchasing something of value?”.

The value participant placed on their purchases was mainly emotional: a new car, their dream T.V or a music system they had been saving for. 

Our mission was to find relevant insights during the on/offline shopping process, discovering and understanding the touchpoint where both shopping paths met. We had to comprehend what made participants decide to shop on or offline. 

2

We don’t have a brick and mortar shop and our clients forget about us

A fast growing online supermarket, competing for relevancy contacted us when they detected an ongoing problem: a new client would log in their platform, shopped once and rated the app positively but would not return to shop again. 

The mysterious happy client who would not come back forced them to invest resources in customer acquisition. They could not keep costumer in spite of having quantitative data to prove customer satisfaction. 

Our mission was ambitious: map out both new and loyal customer profiles, build their shopping journey, understand their traditional supermarket shopping process, find key touchpoints, and perform UX tests to help us increase retention in the platform. 

3

Can we design a transition to the university that reduces uncertainty and increases academic success?

The education department (SED) of one of the biggest cities in Colombia faced the challenge of discovering what was happening in the short period of time high school students had to decide whether they were going to go to university. This was a concern because universities reported a growing issue of academic failure during the first year of studying. 

The education department wanted to understand which factors played a role during the decision-making process, knowing which elements influenced the decision towards choosing a university degree and what could be done to make that decision faster, less confusing, and resulting in less academic failure (meaning better academic results and less university withdrawal after the first year).

Our job was to gather insight on the transition from high school to university and help re-design solutions to help students, SED, and local universities. We collaborated with a local social innovation non-profit organization. 

4

We want them to get to us

A relevant store chain in the DIY market was looking to increase their brand awareness in the Spanish speaking market and connecting their brand to home décor. 

The store chain was consolidated in other markets but was struggling to reach its demographic in Spain. They needed to connect to their target and make a name for themselves as a reference in DIY for homeowners. They wanted to build loyalty and grow their presence. 

Our mission was, in the first place, help them connect to their target and then, discover the best channels and strategies to better their brand recognition.