Market research and strategy services for every part of your business.
Eight areas and 38 services, from market entry to reputation, all run by senior anthropologists. Pick the part of the business your decision touches to see what we’d research there.
“What will people care about in three years, and are we reading it early enough?”
We track how culture, technology and daily habits are shifting in your category, from the first online conversations to the signs and symbols people use.
“Can we rely on the partners, buyers and companies we’re betting on?”
We research the businesses around you: the distributors and buyers you depend on, the stakeholders who judge you and the companies you might buy or invest in.
“Can our teams build and deliver what the strategy promises?”
We look at how the work gets done, from the innovation pipeline to the service people receive, and we test new ideas as working prototypes before you scale them.
“Do our people and our culture support where we want to go?”
We study the culture inside your organisation, how ready your teams are for digital tools and AI, and what it takes to bring people with you through a change.
“Which of our costs create value for customers, and which ones do they never notice?”
We follow your service from the customer’s side to find the steps that cost you money and add nothing they value, and the work digital tools and AI could take on.
“Do people want what we offer enough to choose it, and pay for it?”
We find the job people hire you for, test concepts, products and packaging with the people who’d buy them, and position the brand so the difference is clear.
Senior anthropologists on the work, from the first question to the final reading.
Boutique has a practical meaning here: Abdo López and Norah Walsh, both social anthropologists, work on every project, and nothing is handed to juniors once the contract is signed.
2017
Founded in Asturias, Spain
25
Countries with local fieldwork
38,000+
Participants in our studies
100,000+
LinkedIn Learning learners
Social & Cultural AnthropologistAbdo LópezCo-founder & CEO
Something else on your mind? Ask us directly. You’ll get an answer from the people who would run the work.
01Which service do I need?
Start from the decision rather than the service. Tell us what you have to decide and we’ll tell you which parts of the business it touches and which lenses can answer it. Many projects use services from more than one area, with one team and one report.
02Can we hire a single service?
Yes. Any service can run on its own, scoped to one question. When the decision carries a lot of risk, we’ll usually suggest combining lenses with the H3™ method, because a single method only shows you one side of the story.
03Do you do the strategy, or only the research?
Both. We research the people behind the decision and turn what we find into a recommendation: what to do, for whom and in what order. The same senior team does the research and the strategy, so nothing gets lost in a handover.
04How much does a project cost?
Every project is designed around its question, so the price depends on the markets, the audiences, the lenses and the deliverables. Most of our projects are six-figure investments. You always receive a fixed price and a delivery date before anything starts, and we keep both.
05How long does a project take?
A focused study can take two to three weeks. A project across several markets with all three lenses usually takes two to three months. Trackers run in waves, monthly or quarterly. Once we understand the brief, you get a realistic timeline with clear milestones.
06Why do you use the Business Model Canvas?
Most strategy teams already know it, and it shows quickly that a decision rarely stays in one box. A pricing question touches revenue, channels and the value proposition, so the research has to cover all three. The canvas was created by Alexander Osterwalder and is published by Strategyzer.
Not sure where your question sits? Bring us the decision.
Tell us what you have to decide. We’ll show you which parts of the business it touches, the lenses that can answer it, and a fixed price with a date we keep.
01You get in touchBy email, through the form or on a video call, whichever suits you.
02We ask for the briefEvery detail we need, so the proposal is shaped around what you actually require.
03We design the proposalThe approach that answers your objectives, with the timeline and the budget.
04Approval, and we beginYou sign off, the paperwork is settled, and the work starts.
