Academy | Courses and training
We teach what we practise
Seven courses on LinkedIn Learning, more than 100,000 learners and years of teaching at universities, business schools and accelerators. Everything we teach comes out of client work, so it still holds when you try it on your own questions.
- 7
- courses on LinkedIn Learning
- 100,000+
- learners so far
- 2
- anthropologists teaching
On LinkedIn Learning
Seven courses, three subjects
All seven are in Spanish. Each one takes a piece of our daily work and slows it down enough to learn it properly.
- In SpanishGenerative AISocial Problems, Ethical Challenges, and Biases in Generative AIProblemáticas sociales, desafíos éticos y sesgos de la inteligencia artificial generativaThe social risks of generative AI, the biases it inherits from its data and how to use it without passing them on.Watch on LinkedIn Learning
- In SpanishGenerative AIGenerative AI for Boosting Creative Problem SolvingInteligencia artificial generativa para impulsar la solución creativa de problemasHow to use generative AI as a thinking partner when a team is stuck, without letting it do the thinking.Watch on LinkedIn Learning
- In SpanishGenerative AIHow Generative AI Is Transforming BusinessesCómo la inteligencia artificial generativa está transformando las empresasWhat generative AI is changing inside companies, and how to lead that change with people instead of around them.Watch on LinkedIn Learning
- In SpanishTechnology and dataDesign Thinking: Data IntelligenceDesign Thinking: inteligencia de datosDesign thinking applied to work with data: framing the right question before collecting anything.Watch on LinkedIn Learning
- In SpanishTechnology and dataUnderstanding and Harnessing TechnologyComprender y aprovechar la tecnologíaA plain-language guide to living and working with technology, and using it on your own terms.Watch on LinkedIn Learning
- In SpanishInformation analysisFundamentals of Information AnalysisFundamentos de análisis de la informaciónHow to design, gather and analyse information without fear, from the first question to the conclusion.Watch on LinkedIn Learning
- In SpanishInformation analysisInformation Analysis: Detecting Patterns and TrendsAnálisis de información: detectar patrones y tendenciasHow to spot social patterns and trends in information, and tell a real shift from noise.Watch on LinkedIn Learning
- Before you startYou watch them on LinkedIn LearningThrough a LinkedIn Learning subscription, yours or your company’s, or by buying a single course to keep for good. Each one ends with a certificate of completion.Abdo LópezNorah Walsh
From the course to the project
The same work, slowed down for learning
Every subject we teach is something we use with clients. This is where each one shows up when the decision is real.
In the course
Generative AI
Where generative AI helps a team think, where it repeats the biases in its data, and how to lead the change with people instead of around them.
In our client work
We use AI where it earns its place and say so in every project. Where that line sits is written down in our AI Manifesto, and AI adoption research is part of our innovation work.
In the course
Technology and data
How to frame the right question before collecting a single data point, and how to use technology on your own terms.
In our client work
Every study starts by framing the decision before any fieldwork, and ends in reporting built for the people who have to decide.
In the course
Information analysis
How to gather and analyse information without fear, and how to tell a real social shift from noise.
In our client work
Spotting patterns early is the core of our foresight and social listening work, from weak signals to the conversations that move a whole category.
Need a speaker or a session?
Keynotes and working sessions, built for your team
For leadership, insights and strategy teams. We design each one from scratch around the question your people are facing, which is why we only take on a few a year.
Most teams already have data, tools and dashboards. The hard part is knowing which method fits the question, and when a finding is solid enough to act on. That judgement is what we teach.
Tell us who will be in the room and what they need to decide. You’ll hear back within 48 hours with a proposal and a fixed price.
Keynotes
For leadership offsites, conferences and company events
Abdo or Norah on how people really decide, what social science sees that dashboards miss, or how to use AI in research with judgement. Prepared for your audience and your sector.
Working sessions for teams
For leadership, insights, strategy and product teams
Half a day or a full day on a real question your team is facing, with your own material when it helps. People practise on problems they recognise and leave with a method they can use the following week.
Learning inside a project
For teams that work with us on an H3 study
Your people join parts of the fieldwork and the analysis sessions alongside us. When the study ends, they keep the findings and know how each one was reached.
What we teach
- Qualitative researchInterviews, ethnography and analysis that holds up in the boardroom.
- Quantitative researchSurvey design, samples, and reading numbers without fooling yourself.
- Design thinking and lean validationTesting an idea with real people before it gets expensive.
- Generative AI, with careUsing it to think better without passing its biases on.
- Information analysisPatterns, trends and weak signals, and how to tell them from noise.
Your instructors
Two anthropologists who still run the fieldwork
Abdo López and Norah Walsh teach what they do for clients, and they still lead every HIPOPOTESIS project in person.
Co-founder & CEO
Abdo López
Social & Cultural Anthropologist
Where he goes deep
- Business anthropology and strategic market research
- Quantitative methods and social listening, enough to read and challenge both
- Technology and digital products: tools, data workflows and interfaces tested with users
- Writing and speaking as The Market Anthropologist
Co-founder & Head of Research
Norah Walsh
Social & Cultural Anthropologist
Where she goes deep
- Qualitative market research and business anthropology
- Design thinking, lean philosophy and futures studies
- UX and UI research, and human centred design
- Qualitative analysis, visualisation and computational social science tools
Straight answers
Questions we get about the Academy
Something else on your mind? Ask us directly. You’ll get an answer from the people who would run the work.
Are the courses in English?
The seven LinkedIn Learning courses are in Spanish. Keynotes and working sessions can be in English or in Spanish.
Do I need a LinkedIn Learning subscription?
Not necessarily. You can watch them with a LinkedIn Learning subscription, your own or one from your company or university, or buy a single course and keep access to it for good. Either way, each course ends with a certificate of completion.
Who are the courses for?
For professionals who work with information and decisions: research, marketing, product, strategy and innovation teams, and anyone who wants to use generative AI with judgement. You don’t need a background in the social sciences.
Can you run a session for our team?
Yes, when there is a real question behind it. We design each session around your team and, when it helps, its own data, so people practise on problems they recognise. Sessions can be in person or online.
Can our team learn while you run the study?
Yes. On H3 studies, your people can join parts of the fieldwork and the analysis sessions with us, planned into the proposal from the start. When the study ends, your team understands how each finding was reached and can defend it inside the company.
How much does a keynote or a session cost?
Each one is designed for your team, and the preparation takes senior time, so it’s priced like our consulting work. Tell us what you need and you get a fixed price in the proposal before anything is booked.
Your next big decision is the best classroom
When a launch, a market entry or a new product is on the line, we run the research and your team learns the method on the real thing. You get a fixed price and a timeline before anything starts.
- You get in touchBy email, through the form or on a video call, whichever suits you.
- We ask for the briefEvery detail we need, so the proposal is shaped around what you actually require.
- We design the proposalThe approach that answers your objectives, with the timeline and the budget.
- Approval, and we beginYou sign off, the paperwork is settled, and the work starts.
- Senior researchers only. No juniors.
- End to end. Design, fieldwork, reporting.
- No AI automation. Any use, disclosed.