Anthropology is a powerful academic social science discipline. In a nutshell, it studies groups of people cultures’. From their language to their worldview, identities, religion, politics, economics, ethics, relationships, etc.
Ethnography is the methodology it uses to make discoveries, with a handfull of techniques.
Applied to the corporate world, anthropologists study consumer behavior, user experience, culture organization, human-technology interaction, value propositions, business models, and much more.
Their insights are one of the most reliable and deep in the industry, due to their ability to build scientific social information.