Hipopótamo Hipopotesis
Anthropology for business growth

Forget traditional Market Research

Forget traditional Market Research

This is  alive  80% | 20%  anthropological  scientific  smart  modern  active  agile  original  powerful  game changing  transformative  thorough  trustworthy  reliable  awake

people-centered research

It's dead. A Hippo killed it.

This is anthropological people-centered-research

Forget traditional Market Research

Welcome Hipopotesis.

This is  alive  80% | 20%  anthropological  scientific  smart  modern  active  agile  original  powerful  game changing  transformative  thorough  trustworthy  reliable  awake

people-centered research

Forget traditional
Market Research

It's dead. A hippo killed it.

This is

alive 80% qual | 20% quant anthropological scientific smart modern technological active agile up to date original powerful game changing transformative thorough trustworthy reliable awake

people-centered research

Hipopotesis helps your company to take the correct decisions faster, cheaper and better than your competition.

Hipopotesis helps your company to take the correct decisions faster, cheaper and better than your competition.

Hipopotesis helps your company to take the correct decisions faster, cheaper and better than your competition.

We help you get even better.

Pinky Promise

We design the research that best answers your questions.
From recruiting to game-changing reports information-experiences, we are in.

We design the research that best answers your questions. From recruiting to game-changing reports information-experiences, we are in.

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

The strongest

qual methodologies together. At your service

qual methodologies together.
At your service

Anthropology

Gives you the scientific ground of qualitative social research.

Lean

Gives you the non-waste agile mindset to be fast and competitive.

Design

Gives you the best co-creation practices and great results.

Market Research

Gives you the best business and market insider knowledge.

Anthropology

Gives you the scientific ground of qualitative social research.

Lean

Gives you the non-waste agile mindset to be fast and competitive.

Design

Gives you the best co-creation practices and great results.

Mkt. Research

Gives you the best business and market insider knowledge.

We are experts on powerful research methodologies.

It doesn't matter the industry.

But if you want to see some, you're welcome.

Technology
Technology drives life forward. Crafting amazing tech is not enough; you need social knowledge to succeed in a highly competitive market with a very limited attention window.

Let us help you stay ahead understanding human-tech interaction has never been so fundamental nor so important to develop new functional tech that is here to stay.

Startups
Startups are the engine of our dreams. We know their projects are worth it so we help them prove it using real user knowledge to understand the market and thrive in it.

Whether your startup is just an idea or you have been in business for some time, you need research to validate your value proposition, business model and market spot so you can design a growth strategy that will work.

Food
Food is our everyday fuel, without it we just cannot survive. Health and palatability are so interconnected, that we must get the best balance.

When food-innovating, we need to take into account today more than ever before, how is going to impact the public health. Branding and ads are relevant, but more relevant is to offer the healthier and tastier version of our product. 

Retail
The shopping experience is an ever-changing one. The last year has shattered how consumers used to interact with brands, experience shopping or decide what to buy.

Don’t fall behind. Let's build together the world we want to live in, where online and offline shopping are seamless and revolutionary.

Finance
Money is changing and we are changing how we use money.

The deep transformations that are occurring in the finance industry are not shallow and they have complex implications in how consumers pay and expect to manage their financial decisions. You can help shape the future the payment, financial management or the industry innovations to come.

Social Impact
From the air we breathe to the streets we cross, our social lives can and must be improved.

We help you design better urban and village experiences so people feel safer, communities thrive or sustainable goals are met, focusing on the people who mater.

We are experts on powerful research methodologies.

It doesn't matter the industry.

But if you want to see some, you're welcome.

Technology
Technology drives life forward. Crafting amazing tech is not enough; you need social knowledge to succeed in a highly competitive market with a very limited attention window.

Let us help you stay ahead understanding human-tech interaction has never been so fundamental nor so important to develop new functional tech that is here to stay.

Startups
Startups are the engine of our dreams. We know their projects are worth it so we help them prove it using real user knowledge to understand the market and thrive in it.

Whether your startup is just an idea or you have been in business for some time, you need research to validate your value proposition, business model and market spot so you can design a growth strategy that will work.

Food
Food is our everyday fuel, without it we just cannot survive. Health and palatability are so interconnected, that we must get the best balance.

When food-innovating, we need to take into account today more than ever before, how is going to impact the public health. Branding and ads are relevant, but more relevant is to offer the healthier and tastier version of our product. 

Retail
The shopping experience is an ever-changing one. The last year has shattered how consumers used to interact with brands, experience shopping or decide what to buy.

Don’t fall behind. Let's build together the world we want to live in, where online and offline shopping are seamless and revolutionary.

Finance
Money is changing and we are changing how we use money.

The deep transformations that are occurring in the finance industry are not shallow and they have complex implications in how consumers pay and expect to manage their financial decisions. You can help shape the future the payment, financial management or the industry innovations to come.

Social Impact
From the air we breathe to the streets we cross, our social lives can and must be improved.

We help you design better urban and village experiences so people feel safer, communities thrive or sustainable goals are met, focusing on the people who mater.

Some of our biggest clients

Discover how we will better your company

Or call us if you need anything else

Discover how we will better your company

Or call us if you need anything else