How much does a project cost?
Projects are bespoke and usually six figures. We quote after a real conversation, once we know the techniques, audiences, countries, participants, depth of analysis and deliverables the decision needs, and the timeline arrives with the quote. How a project starts
How long does a project take?
It depends on scope: a growth or market entry study usually runs six to twelve weeks. You receive the timeline alongside the quote, personalised to your project, and we keep to it. The research cycle
Who will actually run my study?
Abdo and Norah lead every project personally, with a team of senior people only. Specialists, local recruiters and partners are assembled around that core for each project. Meet the founders
Do you work in my country and my language?
We have run local fieldwork in 25 countries and work in six languages, with local recruiters and moderators who share the participants’ culture. Tell us the markets and we confirm the team before quoting. How we guarantee quality
What changes when three lenses are fused into one report?
Every finding is checked against interviews, numbers and social conversation before it reaches you. A real opportunity shows up in all three; a false one gives weak signals that collapse under triangulation, so you decide on what survived. The H3™ method
Where do you use AI, and where do you keep it out?
AI helps with some of the volume: transcripts, a first map of large material, social data and a second review that looks for contradictions. A senior checks everything it proposes. Interpretation, judgement and the recommendations you act on stay with the anthropologists, and every report says which is which. The AI Manifesto
What happens if the research doesn’t support our plan?
Most of the time you still enter the market, with the changes the evidence asks for: messaging, pricing, partners, creative, the order of countries. The useful question is rarely whether to go, but how. Growth & Market Strategy
What will I actually receive at the end?
One fused report with the evidence, the reading and the decision it supports, delivered in the formats your team will use: executive deck, working sessions, dashboards, a private reporting site. Nine formats, chosen with you. The reporting ecosystem
The service areaBrand & Cultural Strategy
First Tuesday