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Articles on Growth & Market
For teams about to put money into a market: where to grow, how to enter, what to charge and what competitors are really doing.
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2 articles on Growth & Market
Growth & MarketHow much research does a go-to-market strategy need?
A go-to-market strategy is five decisions in one, covering who you serve first, where you go, what you charge, how people buy and what you say. Each needs a different kind of evidence.
Abdo López7 min read- Growth & Market| Buying Research
How to write a market research brief (and what to ask for back)
A good market research brief starts from the decision and what depends on it. It says what you already know, who will use the results and when, and leaves the method open.
Norah Walsh7 min read
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- Growth & MarketEntering Spain: the cultural codes that trip up Northern European brandsFor the team about to launch in Spain with a German or Nordic playbook.In writing
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