Insights | Topic
Articles on Innovation & Product
For teams deciding what to build next: concepts, innovation pipelines, packaging, and the AI tools everyone wants to add.
The service areaInnovation & Product IntelligenceBuild what people actually want, validate before you scale.
- Innovation Pipeline
- Concept & Product Testing
- Working Prototypes
- Category Creation
- Packaging & Design Research
- Digital & AI Adoption
Articles
The first pieces on this topic are in writing
Until they are out, the service area above shows the questions we work on here. Field Notes will tell you when the first article lands.
On the desk
Being written now. Each one also goes out in Field Notes.
- Innovation & ProductSynthetic respondents: what AI can and can’t tell you about your customersFor the team being told that AI personas could replace the fieldwork.In writing
- H3 in the OpenWhen the survey says yes and the interviews say noFor anyone holding two studies that disagree, with the decision meeting on Monday.In writing
First TuesdayField Notes
Get the next one in Field Notes
One email a month from Abdo and Norah. The month’s articles, a scene from the field and one thing worth reading.