Insight-led strategy case studies from the work we can talk about. Each one starts with the decision a client had to get right, shows the research we built to answer it, and says what changed.
The question on the table
Where does a purchase in Spain get decided: in the shop, or on the phone in the shopper’s hand?
12 shoppers followed for three weeks, and into the shop with each oneQualitative | Customer & human insight
E-commerce | SpainRead the case
The question on the table
Is our lead in two categories built on preference, or on habit?
500 category consumers surveyed onlineQuantitative | Brand & cultural strategy
FMCG | Canary IslandsRead the case
The question on the table
What do European entrepreneurs actually need from the bank they run their business on?
24 in-depth interviews in Germany and FranceQualitative | Customer & human insight
Fintech | Germany and FranceRead the case
The question on the table
How do we become the voice people trust on tech careers?
109 in-depth interviews, plus 1,300+ sourcesQualitative | Foresight & trend intelligence
EdTech | Europe and the AmericasRead the case
A Spanish care-tech startupAnonymised
The question on the table
How do you build one app for an older person and everyone who looks after them?
100 in-depth interviews in Asturias and AlicanteQualitative | Innovation & product
Silver economy | SpainRead the case
A global smartphone brandComposite case
The question on the table
Is our growth in Spain real consideration, or just campaign noise?
20k+ public mentions over 12 monthsSocial listening | Brand & cultural strategy
Consumer electronics | SpainRead the case
Selected work
Filter by the decision each client had to make. The lens we used is on every card.
6 cases
Customer & human insightHow Spain buys between the shop and the screenTwelve shoppers in Madrid, followed for three weeks with a mobile diary, a shop-along each and an interview after they paid, to see what happens between the first search and the purchase.Read the caseBrand & cultural strategyA brand tracker baseline across two categoriesA representative survey among real category consumers gave a leading FMCG brand its first comparable measure in ice cream and in yogurts and dairy desserts, and a Wave 0 to track from.Read the case
Customer & human insightWhat European entrepreneurs need from a business bank24 in-depth interviews in Germany and France, turned into a working persona and the evidence behind a rebrand and a sharper value proposition.Read the caseForesight & trend intelligenceThe research behind a year of Ironhack’s thought leadership109 interviews and more than 1,300 sources behind 13 State of Tech reports, ready for a year of expert content in nine countries.Read the casePart of our work stays under NDA. Ask us about your sector. Start a conversation
How we label our work
Some cases carry the client’s logo and some don’t. The label on each one tells you which kind you’re reading, so you can weigh it for what it is.
The decision, the research design and the deliverables are shown as they were. The numbers usually stay with the client.
Sector, market, decision and research design are as they were. Only the details that would identify the client are taken out.
Built from more than one real project, with details changed so no single client can be recognised. We use it to show a method when no one project can be named.
H3™ in action
An illustrative case that follows one decision from start to finish: a Berlin fintech working out how to enter Spain.
Illustrative case | Simulated dataWalk through the case
Most of our work stays under NDA. If your sector or question isn’t here, tell us the decision you’re facing. You get a fixed price and a date we commit to.
