Tell us what you are deciding

Most of our projects sit in six figures, because the decisions behind them do: a launch, a market entry, a repositioning, a tracker that runs for years. That’s the scale at which triangulating the three H3™ lenses earns its cost and changes what a company does next. If yours is smaller or simpler, tell us anyway. You’ll get our read on how we’d design it, which is useful whoever ends up running it. Sometimes what you need is a tracker, which costs less and tells you more over time. Sometimes it’s one focused piece of work, and we’ll say whether that’s something we can do well, and when it isn’t, we’ll point you towards someone who can.

No, there’s no sales team. The first conversation is with Abdo or Norah, and they lead the project from the brief to the final debrief, with senior specialists around them. The people who sell the work are the people who do it.

Whenever you need one. We sign NDAs with almost every client once a study is approved, and that’s how we usually work. If your side needs one earlier, before the first call or partway through the conversation, say so and we’ll sign it then instead. It has never been a problem and it doesn’t slow anything down.

It depends on the challenge. Some projects are large, multi-country and take months to field properly; others are lighter and move fast. Recruitment usually sets the pace: general public can be in field within days, while senior B2B, healthcare or niche expert profiles take longer to reach without cutting corners. If you have a hard deadline, tell us on the first call. Urgency carries a premium, and when we take it on we commit to it. What we won’t do is promise a date before reading your brief. Once we have it, you get a realistic plan with the fastest schedule that still protects the quality of the answer.

We have run fieldwork in 25 countries and six languages, with local recruiters and moderation by our own seniors rather than subcontracted teams. If your market is one we haven’t worked in yet, we say so and explain exactly how we’d staff it before you commit to anything.

It helps. We start from what your team already knows and build on it with what a decision this size needs: fieldwork in the local language, the three H3™ lenses read together, and senior analysis from the first hypothesis to the final recommendation. Your team usually knows better than anyone where the gaps are, and that’s a good place for us to begin.