First Tuesday
Lands in your inbox on Tuesday 3 November
01
A thing from the field
02
Two pieces this month
03
Worth reading
04
What we’re working on
Field Notes | Our monthly newsletter
One email a month, from the field
Once a month, Abdo or Norah writes to you with a scene from a recent project, the month’s articles in a few lines and one study worth reading. Two minutes, first Tuesday.
Field NotesIssue 01 | 3 November
- 01A thing from the fieldOne scene from a recent project, and what it changed in how we read the data.
- 02Two pieces this monthThe month’s articles, three lines each, with the link to read them in full.
- 03Worth readingOne study or book we keep quoting, and why it matters for a decision.
- 04What we’re working onOne line on the work in hand, as far as we can say.
Abdo or Norah
What you get
Four short parts, in the same order every month
You always know where to look. The first issue lands on Tuesday 3 November, in this order.
How it works
One email, on the first Tuesday
No sequences, no daily digests and nothing to configure.
First Tuesday of the month
One email a month, never more. Missed one? Every issue stays in the archive at the end of this page.
Written by Abdo or Norah
They take turns, and each issue is signed by whoever wrote it. Hit reply and it reaches them.
Two minutes to read
Between 300 and 450 words. Every link takes you to the full piece on our website.
Leave in one click
Every email has an unsubscribe link. We use your name to greet you and your company to send what fits your sector.
Who it’s for
For people who have to act on research
If you commission research, use it or have to defend it in a meeting, we write Field Notes with you in mind.
- Insight and research leadsIdeas for briefs and methods, and ways to tell a finding from a hunch before it reaches the board.
- Strategy and marketing teamsWhat people do around your category, so the plan starts from behaviour as well as from what they say.
- Product and innovation teamsScenes from fieldwork that show where a product fits into real life, and where it gets in the way.
- Founders and leadershipShort reads on decisions that are expensive to get wrong: entering a market, launching, repositioning.
What’s different
Why it’s worth opening
Written by the people in the field
Abdo and Norah are the social anthropologists who run our projects. The scene in each issue comes from fieldwork they did themselves.
Every claim with its source
When we quote a study, we name it and link to it, so you can check it before you repeat it in a meeting.
No gated downloads
Everything we write is free to read on our website. Field Notes brings it to you once a month, in a few lines.
The archive
Every issue, in one place
Every issue stays here once it’s gone out. The first one goes out on Tuesday 3 November.
Field Notes
Get the next one in Field Notes
One email a month from Abdo and Norah. The month’s articles, a scene from the field and one thing worth reading.